KFC restaurants will add Beyond Meat’s plant-based chicken to its menus nationwide for a limited time, beginning Monday.
Breaking News! We're excited to officially announce Beyond Fried Chicken will be making its national debut on January 10th. Yes, you heard us correctly. Stay tuned for more details and get ready to grab a bucket. We told you 2022 was going to be tasty...https://t.co/1KVAzB8cbe
— Beyond Meat (@BeyondMeat) January 5, 2022
KFC started testing Beyond’s plant-based chicken in Atlanta in August 2019, and expanded the offering to Nashville, southern California and Charlotte, North Carolina the following year, Reuters reported.
“This is really about where the customer is going. They want to eat more plant-based proteins,” Kevin Hochman, U.S. president of KFC, told CNBC.
“It’s January, so it’s a time of New Year’s resolutions and wanting to do something different in your diet,” he added.
According to regulatory filings, KFC, Yum Brands’ largest chain, had nearly 4,000 restaurants in the United States at the end of 2020, Reuters reported.
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