MTV is going back to music videos for the day in tribute to legendary music icon Prince, who died Thursday morning at 57.
Similar to a move the network made after Michael Jackson's death in 2009, the network is pre-empting regular programming to air Prince music videos.
"To honor the life and career of musical icon Prince, MTV will change its logo to purple for the entire day and MTV and MTV2 will air a dedicated block of his most influential music videos today beginning at 1:55 p.m. ET. MTV Live will air videos at 3:00 p.m.," MTV told The Hollywood Reporter.
Other music and media outlets are also changing their programming to tribute to the "Purple Rain" singer and advocate of artist rights.
Minnesota Public Radio's The Current, located in the singer's home state, has been playing Prince "wall-to-wall" since the afternoon.
Starting at 1 p.m. CDT, we are playing wall-to-wall Prince. Please listen with us: https://t.co/aLTp3nWCcT pic.twitter.com/S3jZd6ZrRm
— The Current (@TheCurrent) April 21, 2016
Austin, Texas radio station RnB 96.3 is playing Prince all day as a musical tribute.
Other outlets are starting Twitter hastags and tweets to tribute to the singer.
ESPN's The Undefeated is asking followers to share what Prince meant to them with the hashtag
.
Tell us what Prince meant to you. #PrinceIs https://t.co/njkhzjsBzZ
— The Undefeated (@TheUndefeated) April 21, 2016
Gossip site Bossip asked followers to share their favorite Prince song:
Let's celebrate the life of one of the greatest artists of all time. What is your favorite #Prince song?
— Bossip (@Bossip) April 21, 2016
Celebrities are continuing to share condolences
.
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