You may never think that they’re trying to sell razors in Gillette’s latest advertisement.
Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity and the #metoo movement in its "We Believe" ad, CNN reported.
The advertisements puts a new message behind its “Best a man can get” tagline, asking consumers “Is this the best a man can get?”
Scroll down to continue reading
More news from KIRO 7
- Netflix raising prices for 58M US subscribers as costs rise
- Police: 12-year-old girl knocked to ground after being pushed, punched by man at mall
- Marina fire destroys 3 boats; Seattle firefighters, good Samaritans credited with saving others
- Driver flees after car slams into convenience store near Redmond
- Do you have an investigative story tip? Send us an email at investigate@kiro7.com
The company told the BBC that men should hold each other accountable for their actions.
Cox Media Group