Budweiser beer is getting a new name this summer: America.
According to PRNewswire, the full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-oz. cans and bottles.
Here's to America the beautiful. Hold her high this summer. #ThisBudsForYou pic.twitter.com/6uUd92MTJB
— Budweiser (@Budweiser) May 10, 2016“The brand is also modifying Budweiser's iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from "The Star Spangled Banner" and "America the Beautiful." On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity,” a release from Anheuser-Busch said.
Budweiser is the Official Beer Sponsor of Team USA.
"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team <span itemprop="geo" itemscope="" itemtype="http://schema.org/address"><span itemprop="contentLocation" itemscope="" itemtype="http://schema.org/Place"><span itemprop="addressLocality">USA</span></span></span> competing at the Rio 2016 Olympic and Paralympic Games," said<span itemprop="name">Ricardo</span><span itemprop="name"> Marques</span>, vice president, Budweiser. "Budweiser has always strived to embody America in a bottle, and we're honored to salute this great nation where our beer has been passionately brewed for the past 140 years."
The campaign is called “American in Your Hands.”
Cox Media Group
