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Amazon raises free Amazon Fresh delivery threshold from $35 to $150

In an email to Amazon Prime members, Amazon announced Friday it is raising the threshold for free Amazon Fresh delivery from $35 to $150.

The changes are set to begin Saturday, Feb. 28, one month and a day after the notice was sent.

Orders under $150 will now incur a fee.

Orders under $50 will include a delivery charge of $9.95, orders between $50 and $100 will include a delivery charge of $6.95, and orders between $100 and $150 will include a delivery charge of $3.95.

According to Amazon, the service fee will “help keep prices low in our online and physical grocery stores as we better cover grocery delivery costs.”

The update was not welcome on social media, as several posts pointed out that the fees will most likely affect low-income customers the most, who can afford it the least during inflation.

Amazon noted it will still offer two-hour delivery windows for all orders and some customers will able to select six-hour delivery windows for a reduced fee.