Report: Amazon to move Prime Day to September

Report: Amazon to move Prime Day to September

 A portion of the sign advertising Amazon Go is seen outside the grocery store's location on June 16, 2017 in Seattle, Washington. Amazon is gearng up for its annual Prime Day.

SEATTLE — Amazon’s annual Prime Day sale will still go on this year but will be postponed to September, according to The Wall Street Journal.

The company struggled to fulfill a surge in demand because of the coronavirus, and it had put a strain on the company’s warehouses, which caused Amazon to move the event.

The Wall Street Journal is citing people familiar to the matter and reported the company is working to return to pre-pandemic business operations and allowing unlimited shipments of nonessential goods to warehouses.

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This will allow Amazon to lay the groundwork for shipments of a wider variety of products, process orders more quickly and create room for more inventory, according to the report.

The report also noted that, even though Amazon moves to return to wider product selection and speedier deliveries, the company may not be able to reach the fast shipping times.

Amazon Prime Day, a two-day sales event, usually takes place in July.