KIRO 7 News produced another impressive ratings performance during the July Sweeps, maintaining their #1 position in several key local newscasts and winning the morning, early evening and late evening time periods.
This marks four consecutive months of significant growth for KIRO 7 News, while making substantial gains in ratings and share in all newscasts since July 2016. Highlights of KIRO 7’s successes include:
- #1 in Morning News from 4:30-7am in all Key Demos
- #1 in Early News from 5-6:30pm in all Key Demo
- #1 Late News at 11pm in all Key Demos
- #1 position at 5pm for four consecutive months
- #1 in 7 of 8 Local Newscasts
- More A25-54 rating points than any other station in the Seattle market
Here is a look at the July Sweeps by the numbers:
KIRO 7 News at 5am is #1 in all Key Demos
- #1 A25-54 up 33% Y2Y
- #1 A18-49 up 50% Y2Y
- #1 six months in a row
KIRO 7 News at 6am is #1 in all Key Demos
- #1 A25-54 up 33% Y2Y
- #1 A18-49 up 133% Y2Y
KIRO 7 News at Noon is #1 in A25-54
KIRO 7 News at 5pm is the #1 Local Newscast in all Key Demos
- #1 A25-54, #1 W25-54, #1 A18-49
- #1 four months in a row
KIRO 7 News at 5:30pm is the #1 Local Newscast in all Key Demos
- #1 A25-54 up 33% Y2Y
- #1 W25-54 up 67% (in share) Y2Y
- #1 A18-49 up 67% Y2Y
KIRO 7 News at 6pm is the #1 Local Newscast in all Key Demos
- #1 A25-54 up 29% Y2Y
- #1 W25-54 up 25% Y2Y
- #1 A18-49 up 25% Y2Y
KIRO 7 News is #1 at 11pm in all Key Demos
- #1 A25-54 up 33% Y2Y
- #1 W25-54 up 22% Y2Y
- #1 A18-49 up 40% Y2Y
KIRO 7 Dominates on All Digital Platforms in the Market
- KIRO7.com hit over 12 million page views (up 7% Y2Y) & nearly 7 million visits (up 13% Y2Y)
- Livestreams on KIRO7.com and on the KIRO 7 App increased 87% Y2Y, and time spent viewing increased 46% Y2Y
- KIRO 7 Facebook gained 135,000 Likes in one year and now boasts 843,000 followers
Cox Media Group
