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Netflix ‘monitoring' password sharing as millions avoid monthly subscriptions

NEW YORK — Netflix officials said they’re “aware” and “monitoring” the number of users who are avoiding monthly subscription fees through password sharing.

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During the company’s quarterly earnings call last week, Netflix product chief Greg Peters acknowledged the streaming giant is watching the number of users sharing their passwords.

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"We continue to monitor," Peters said, according to the New York Daily News.

“We’ll continue to look at the situation and we’ll see those consumer-friendly ways to push on the edge of that, but we’ve got no big plans at this point in time in terms of doing something different there,” he said.

A CNBC survey found 10% of Netflix subscribers don't pay a monthly subscription fee, including 35% of millennials, 19% of Generation X and 13% of baby boomers, WGN-TV reported.

The consumer research company Magid estimated that of the streaming service's 137 million customers, almost 14 million are not paying a monthly fee at a cost of about $135 million to Netflix.

Current subscription rates start at $8.99 for a basic plan and range up to $15.99 for premium users.