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Macklemore named as a creative director for Dutch Bros Coffee

SEATTLE — Seattle celebrity Macklemore has been named the executive creative director for Dutch Bros Cold Brew, the company announced Wednesday.

A release from the company said Macklemore will help develop new products and flavors.

"This is a natural partnership for us- Macklemore is a huge fan of our Cold Brew and we're a huge fan of his creativity!" a press release said. "Macklemore has a huge passion for music and helping teens (through his Residency program,) which aligns with our core values, as well. We're about to launch a few products that truly make Cold Brew options limitless for our customers and he'll be a key part of that."

The contract is short term and will wrap up this summer when Macklemore performs at an internal company event.