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Amazon is dropping Prime price for 1 day only

 The e-commerce powerhouse will offer a bonanza of discounts during its second-annual “Prime Day” on July 12, 2016. Others such as Wal-Mart are launching their own “Christmas in July” sales to compete. 

For one day only, new members can sign up for Amazon Prime for just $79, a 20 percent savings on the first year’s annual membership fee.

Amazon is offering the deal in anticipation of its launch of the Amazon Original Series “The Grand Tour."

>> Related: Amazon now selling Bartell Drugs items online

The one-day discount will be available starting from Friday at 12:01 a.m. and ending atto 11:59 p.m. Friday.

New members can sign up for the limited-time Prime offer here.

Two-day delivery is free with the membership, but if you want to get something in an hour with the Prime Now program, the cost will be an extra $7.99.

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