Here is a colorful look toward next year.
Pantone named the shade of color that will best represent 2022 -- Very Peri.
The global color authority revealed the periwinkle hue on its website on Wednesday.
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing Pantone 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” the company wrote on its website.
“It was really important for us to come up with a new color, because we have a very new vision of the world now,” Leatrice Eiseman, Pantone Color Institute’s executive director said in a video call, according to CNN. “It is literally the happiest and the warmest of all the blue hues.
“Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we’re looking for.”
The company has been choosing a color of the year for 23 years. The color of the year for 2021 was Ultimate Gray, according to Pantone’s website. In 2016, the company chose a gradient made out of two shades, Rose Quartz and Serenity.
“We first did color of the year to get people talking about (the role of) color,” Eiseman told CNN. “And once you get them talking about it, you then create a buzz and the realization hits them: color is such an integral part of our everyday lives, but we take it for granted.”
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