‘Liver King’ sued for $25M, accused of lying to fans

An influencer who calls himself the “Liver King” is now the subject of a class-action lawsuit that claims he deceived fans to sell his dietary supplements.

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A $25 million complaint has been filed in New York against Brian “Liver King” Johnson, Fox Business reported.

Johnson claimed that he packed on muscle by eating vast amounts of raw offal, or organ meats, calling his diet an “ancestral” one.

But Johnson recently admitted that he has used steroids to bulk up, The Washington Post reported in early December.

In the past, he had denied he used anabolic steroids but posted a confession on social media that he did, indeed, used the substance. The video racked up more than 3.4 million views on YouTube. Warning: the video contains profanity.

In the video summary, he wrote “I have been willing to do whatever it takes to bring the Ancestral message mainstream... but the road to progress should never compromise one’s integrity. I can be better... I must be better... I will be better starting immediately.”

Johnson said he uses steroids under a “trained hormone clinician.”

He said his lifestyle to become a public figure was an “experiment” to bring a message to help people who are “killing themselves” and that “people are hurting at record rates with depression, autoimmune, anxiety, infertility, low ambition in life.” He said “our young men are hurting the most feeling lost, weak and submissive” so he started to “model, teach and preach ... ancestral living.”

Johnson owns Ancestral Supplements which sells capsules that claim to contain concentrated beef liver, organs, bones and other supplements, bringing in more than $100 million a year, he told GQ.

Cotter Law Group filed the suit against Johnson holding him “and his affiliates accountable for their deceptive business practices and for misleading consumers nationwide,” claiming that he is promoting “a dangerous and life-threatening diet” and is causing people who follow his advice to suffer from “severe and other foodborne illnesses,” Fox Business reported.

The suit alleges that Johnson claimed that his “near-perfect physique and optimal health” were the results solely of his Ancestral diet and lifestyle and that if petitioners knew of Johnson’s steroid use they would not have bought his products, The Toronto Sun reported.

There is only one plaintiff listed, but the law firm said they’ve had several inquiries about other potential class-action suits against Johnson, Fox Business reported.

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