SEATTLE, Wash. — The University of Washington (UW) and Columbia Bank are signing a naming-rights deal to rename Husky Stadium to Columbia Bank Stadium.
The deal, penned by UW president Robert Jones and Columbia Bank President Chris Merrywell, is the most expensive naming rights agreement in college football history.
Columbia Bank is spending $70 million over the next 10 years for the naming rights to the “Greatest Setting in College Football.”
The deal has been approved by the Board of Regents.
UW Athletics will be making more than $100 million for the department in naming rights from this agreement and the one with Alaska Airlines and the Hec Edmundson Pavilion.
Jones said at the press conference that it was “critically important to have a company with deep roots in the community, and highly visible in the state of Washington” to help build and advance the strategic goals of the University of Washington.
This comes after Alaska Airlines did not extend its deal for Husky Stadium earlier this year.