Sandwich chain Subway has revealed its first logo design change since 2001.
The new logo is more minimalist in design, according to Business Insider, and features a refreshed color scheme. A Subway spokesperson told CNBC that the choice of "the vibrant color palette of the mid '60s" is a nod to when the chain was founded.
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The signature arrows remain in the new logo.
The new logo will debut in television ads during the Olympics and will roll out to all Subway stores in 2017.
A Business Insider staffer commented that the new logo resembles waste management logos.