Doritos making quieter snacks for women? It's not happening, PepsiCo says

Image: j_lai/flickr/Creative Commons

NEW YORK — NEW YORK (AP) - Don't expect to see "lady Doritos" on store shelves. The company that makes the cheesy chips says it's not developing a line of Doritos designed specifically for women - despite widespread online speculation that it was.

The phrase "lady Doritos" was trending on social media after PepsiCo Inc.'s longtime CEO Indra Nooyi said on a podcast that women don't like to lick their fingers after eating a bag of Doritos.

Nooyi, who has run the soda and snack company for more than a decade, later said the company is "getting ready to launch" snacks that are "designed and packaged differently" for women.