THE SUMMER TO END HUNGER
Partnership between KIRO 7, Food Lifeline and QFC raises approximately $50,000
to support children and families in need
Summer should be fun, but kids across Western Washington will lose their free or reduced meals when school lets out. Thanks to The Sumer to End Hunger campaign, in the month of June approximately $50,000 was raised which will translate to 200,000 meals.
KIRO 7, QFC, and Food Lifeline joined forces to help meet the needs of children and their families who face hunger in the summer. While child hunger is a problem year-round, it is of special concern during the summer and over long school breaks when children are unable to access free and reduced school meals.
Throughout the month of June, KIRO 7 aired a series of PSAs, digital promotion, and content to generate targeted awareness and support for Food Lifeline, which rescues millions of pounds of nutritious food from farmers, manufacturers, grocery stores, restaurants, and retailers and then distributes that food to more than 300 food banks, shelters, and meal programs throughout Western Washington.
Our partners at QFC joined in the effort by creating displays at all of their Western Washington locations that will encourage shoppers to get involved. Donations were made through the in-store displays as well as online at www.foodlifeline.org.
To learn more about Food Lifeline and the Summer to End Hunger initiative, watch the KIRO 7 News features below.
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