Viral anti-drunken driving video uses scare tactic

LONDON — A British anti-drunken driving PSA that aims to scare potential offenders has gone viral around the world.

The 52-second video, called "Pub Loo Shocker," features bar patrons being scared silly by a shock in the bathroom mirror.

The video was produced by Leo Burnett for England's Department for Transport THINK! campaign.

According to the Centers for Disease Control and Prevention, almost 30 people die every day in the United States in crashes that involve a drunken driver.

Watch the video here:

http://youtu.be/YJDsH64sqNY

KIRO