SEATTLE - Friday felt like a Seahawks game day across western Washington even though the playoff game isn't until Jan. 11. A plane circling downtown Seattle displayed a 12th Man flag and businesses on the ground proudly displayed #Hawkitecture.
The Seahawks coined the term for its contest encouraging companies and building owners to display 12th Man pride and then display pictures of it on social media using #Hawkitecture.
CommonWealth Partners was one of the first to display its #Hawkitecture at its office tower at 1001 Fourth Ave. A huge 12th Man flag hangs in the lobby 24/7 now instead of just before game day. And they added blue and green lights so that it's visible from the street at night.
"The excitement is just there," said Daniel Nelson who works security at the building and proudly wore his Doug Baldwin jersey on Friday. "It's in the air. You can feel it all around you everywhere."
Businesses big and small across Western Washington are taking part. Accutint in South Seattle has an inflatable Seahawks football player and a 12th Man flag.
Boeing Field has two huge 12 flags at Boeing field that can be seen from Interstate 5, including one recently hung on the Museum of Flight building.
The cafeteria at Denny Middle School has been transformed into a Seahawks haven.
Starting next week the Hammering Man at the Seattle Art Museum will have a "12" projected onto it.
The Renaissance Hotel in downtown Seattle placed blue lights in rooms facing I-5 that make up a giant 12 at night.
The Seahawks will pick the best Hawkitecture on Thursday. The winner will get a No. 12 jersey and a flag-raising ceremony with a current player.