A post by Oreo on their official Facebook page Monday has prompted some people to suggest they'll stop eating the cream-stuffied cookies.
The image features an Oreo cookie with rainbow stuffing, in place of the traditional white stuffing and says "Pride | June 25." It's accompanied by the text, "Proudly support love!"
As of this writing, the post had 168,853 "Likes" (the standard mark of approval on Facebook), it had been shared 49,691 times and it had racked up 22,691 comments (and counting).
Not all of those comments were supportive.
"I will not be buying any more Oreo's. They are delicious, but I cannot support a company that is supportive of things that are opposite to our Creator," read one comment from Chris Cash.
"I will no longer buy oreo's (sic)," Daniel Horne said. "They just lost another longtime customer along with my wife, and 4 dauughters."
On the other hand, many people said the post made them want to buy the cookies more than before.
"I rarely buy cookies, but because of this I will be picking up a few bags in the near future," Florissa Glen wrote.
Others offered support that the image would be turned into a real cookie available in stores.
KIRO 7 Facebook commenters weighed in on the image Tuesday afternoon, as well: www.facebook.com/photo.php?fbid=447924651893960&set=a.119068864779542.15053.112779115408517&type=1
Kraft, which owns Oreo, told ABC it isn't planning on that, but did speak out in support of the Pride cookie.
"We are excited to illustrate what is making history today in a fun and playful way," Kraft spokeswoman Basil Maglaris said in an email to ABC. "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values."