Gap telling customers to ‘Dress Normal'


Gap / Via Gap PR

In its latest marketing campaign, the Gap clothing brand is telling its customers to “Dress Normal.”

The celebrity studded campaign will challenge people to “dress like no one’s watching” and “let actions speak louder than clothes,” according to Marketing Week.

The idea behind the fall campaign is to question the individuality and authenticity of personal style by questioning what it means to Dress Normal, the company said in a news release.

“Finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign,” said Seth Farbman, Gap Global Chief Marketing Officer.  “This fall, Gap celebrates dressing for yourself and finding those perfect items – a pair of jeans, a t-shirt – that make you feel confident to be your most authentic self.”

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