8,100 Toys Donated to Toys for Tots in KIRO 7 Mobile Tweetup

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The KIRO 7 Mobile Tweetup once again showed the power of social media as Jenni Hogan and company collected 8,100 toys from the online community during a three-hour mobile toy drive.
December 6, 2012 —

KIRO 7 would like to extend a huge thanks to everyone who was a part of the three-hour Toys for Tots Mobile Tweetup.

The Mobile Tweetup crew drove around the Pacific Northwest for three hours, visiting Twitter friends to collect donations for Toys for Tots. The event was livestreamed on kirotv.com through the Ustream.tv platform to almost 20,000 viewers.

Also among the team's helpers was Eric Walter of Renton, whose life was recently affected by social media. He saw his wife Margie have her final wish granted in October 2012 through the power of online friends. Walter joined the Tweetup family to share his story and help kids smile this holiday season. 

The Mobile Tweetup crew arrived back at the KIRO 7 Studios with their vans filled with more than 8,100 toys for kids.

The crew also came together to raise awareness for the cause. According to TweetReach, the hashtag #MobileTweetup reached more than 1.8 million people and produced more than 8 million impressions during the three-hour tweetup. Additionally, #MobileTweetup trended in the Seattle market for the entire three hours.

KIRO 7 also teamed up with Band of Brothers Northwest to offer an online donation option, which is still open for donations until December 18.

The Mobile Tweetup route covered most of the Puget Sound and included Seattle, Bellevue and Renton. The campaign received donations from numerous retailers and local companies including, Hotel Max, Brotherton Cadillac Buick GMC, Uwajimaya, TalkingRain, Hotel Bellevue, Pacific Continental Bank, Clearwire, Relm West Labels & Packaging, Bellevue Club, Northwest Center, and Ryan Swanson & Cleveland PLLC.

The Mobile Tweetup crew finished out the day by presenting the toys collected to the Toys for Tots Marine at KIRO 7 Eyewitness News studios, the final stop on the Tweetup.